In today's digital world, email remains a cornerstone of marketing—but it's also becoming increasingly ineffective as inboxes overflow and users tune out.
The average professional receives 121 emails per day. With over 361.6 billion emails sent and received globally every day in 2024, it's no wonder people are feeling overwhelmed. According to a GlockApps survey, 74% of U.S. adults report being overwhelmed by email volume, and nearly half spend hours each week just clearing out the clutter.
As inbox volume rises, engagement falls:
These aren't just numbers—they're clear indicators that traditional email strategies are losing their edge.
Younger professionals are especially affected. A recent study found 36% of Gen Z workers have over 1,000 unread emails —and they cite email management as a major source of workplace stress.
For the younger workforce, email has become a significant source of workplace anxiety rather than an efficient communication tool.
Inboxes are now battlegrounds for attention. Consumers are not only ignoring more messages—they're actively avoiding them. Email overload leads to:
Lower open and click-through rates
Higher unsubscribe rates
Missed messages and opportunities
Increased customer frustration
More emails ≠ more results. Marketers must evolve beyond volume-based approaches and embrace smarter strategies—ones that prioritize personalization, relevance, timing, and value. If your audience is overwhelmed, it's not about shouting louder. It's about saying the right thing at the right time—or risk being lost in the noise.
Reaching higher — literally and strategically.